* Before beginning to build backlinks, make sure the following in setup correctly: 1) Sign up for Google Analytics account using the email address associated with Google Ads (so future Ads data can be seen inside Google Analytics dashboard). Stay congruent, stay relevant. 2) Google Search Console also assigned to same Google Analytics account. Actually, you can assign who have "Owner" or "Full" permission. T his topic require more in depth study since we can play around the permission at Account level, Property level or View level. => Link to Study further 3) Interesting to know that we can link same Google Ads email account with Google Analytics account (as mentioned in point number 1 above). Interesting question to ponder is: - Since I already have Google Analytics account tracking existing website data using my personal official email address (tzehua@wlp.com.sg), can I track existing or past Google Ads data if I link the Google Ads account em